Projects
- New digital service for diplomatsI was the UX Design Lead (contract with IBM iX) at Foreign and Commonwealth Office, leading user research and design for a new digital service for diplomats and back office staff. Activities including interpreting user journey and business processes into screens on Sketch and Invision, running user research and data analysis. GDS standard and the service manual became my best friends.
- How to Create a Storyboard: Bring Your Product/Service Concept to Life in 20 minutesGRAND PRIZE WINNER - January 2019 Skillshare Contest for First Time Business and Technology Teachers MILESTONE WINNER - Skillshare Teach Challenge: Launch Your Teaching Side Hustle Featured in Skillshare's Rising Stars List ------------------------------------------------------------ Got an Idea for an app? A product? A service? Before you quit your job, spend loads of money, hire a developer or going to investors, you can create a storyboard to communicate the real value your idea can bring
- Conversion Rate Optimisation for Petlandia.com, a personalised gift book merchandiserProblem space: The client would like to optimise their book purchase funnel to increase conversion and book sales. Alongside the marketing traction testing service my colleagues provide, they required user research and conversion rate optimisation services, which I planned and executed the relevant activities.
- All-in-one business management solutionProblem: Our client is a software-as-a-service company, providing admin, bookkeeping, tax and legal services. Small business owners & freelance creatives can enjoy keeping all these in one place and have a dedicated account manager, instead of using loads of different providers to handle different aspect of business management. Pretty cool time and hassle saver. Our client seeked our agency's help in growing the conversion rate of qualified marketing lead acquisition as they've identified telesales is their best channel in closing the sale. They needed help to widen the number of people they can telesale. Wouldn't it be cool if more small business owners and freelance creatives can save time in doing mundane business operations and focus on what they love? Here we go! A problem solution fit analysis workshop was run to understand our client's value proposition, what solution they think they're solving, and their business objective. From then on, within our team we defined the scope of the engagement. While my colleagues focused on top-level lead acquisition and awareness generation, I focused in user research. The aim of this research would help to improve the conversion rate of qualified marketing lead, understand user expectation of the brand, and gain specific feedback on the enquiry and pricing tool interaction.
Projects credited in
- SupercarersTestimonial Logan and the Rebel Hack team are awesome to work with. They understand the needs of a startup so much better than other agencies we've used. They move quickly, experiment regularly and work closely with the business to learn what is important to us... they feel like part of the family! Tushar Agarwal CEO, Hubble A few metrics : Organic traffic increased by 112% (from 139 to 296 sessions per week) Blended Cost of Lead decreased by 97.5% (from £667 to £16) Site wide conversion increased by over 3000% (from 0.19% to 6.02%) Weekly lead acquisition increased by 4200% (from 2 to 86) Sitewide retention increased by 62% (from 227 to 373 returning sessions per week)
Work history
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User Experience DesignerTobias and Tobias
London, United KingdomFull Time
I'm having great fun at Tobias & Tobias, a design consultancy who has worked extensively with the financial industry.
My current project (Oct 2018 - Present): Concept design and MVP delivery for a leading European investment bank
Skills
- Cognitive Psychology
- User Exerience
- Usability
- Ergonomics
- Digital Prototyping
- Physical Prototyping
- Interview Techniques
- User Research
- Google Analytics
- Adobe Indesign/illustrator/photoshop