CLOUDCLOTH® | ETHICAL BRANDING
OBJECTIVE: Creative and strategic marketing support for new environmentally-friendly skincare product. Consultancy on brand name, style and tone, product package copywriting, plus content for website, email campaigns and ad-hoc social media.
SUCCESS: Worked from grass roots with this startup to create a trusted British brand with a strong, ethical message conveyed through its written content. Featured by popular beauty icon Nathalie Eleni and Comparison Coach Lucy Sheridan.