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Whitney Edwards

Writer | Content Artist | Creative Communicator


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About me

I'm a creative writer from Sydney, Australia, with a goal to bring creativity, charm and wit to the frontline of content writing. In 2016 I founded my own business – heapswhitty Creative Communication – and I'm growing it into an ethical writing agency that positively impacts people and planet. My career has been colourful. While based in the UK, I've worked on creating engaging content in marketing and communication roles. I've collaborated with non-for-profits and fellow creatives, delivered an award-winning creative marketing project for a British university, given voice to a pioneering Sydney photography conference, and led content campaigns with big brands such as the Guardian, Virgin and FutureLearn. My goal is to unearth if clever content can carve a path for positive change and cultivate greater connection to the world around us. My business – heapswhitty – focuses on feel-good projects. We write insightful content for the Arts, education, conservation, wellbeing and travel sectors. We collaborate with established content agencies, ethical startups, educational organisations and creatives using a special combo of writing talent, marketing savviness and exceptional communication skills. Basically, I save people from gagging on gobbledygook!

Locked Pro Plan feature


  • Writing
  • Branding
  • Digital Content
  • Editing
  • Blogging
  • Email Marketing
  • Creative Marketing
  • Content and Media Writing
  • Copywriting
  • Marketing
  • Content Production
  • Content Marketing
  • Content Audit
  • Content Creatiion
  • Content Curation
  • Content Writer
  • Creative Writing
  • Freehand Sketching
  • Freelance Writing
  • Directing Freelancers

Work history


May 2016
  • United Kingdom
  • Full Time
  • heapswhitty Creative Communication was founded in 2016 in Norwich, England’s first UNESCO City of Literature. We are an ethical word consultancy, creation and curation business writing for clients worldwide. Our goal is always to invest in inventing something fresh and exciting, not copy the ordinary. This is why we only work on projects we're passionate about – ethical writing to positively impact people and planet. Our founder's dream is to bring creativity, charm and wit to the frontline of content writing. To write with purpose. Respect the reader. And to highlight the value of skilled writing as a core part of content marketing, advertising and the creative industries. CREATIVE SERVICES: Content consultancy (content strategy, branding guidance, mission statements) Content creation (creative writing, editorial, feature writing, copywriting) Content curation (copyediting, editing, proofreading) Working with heapswhitty could be just the thing to rejuvenate your brand, launch your startup or get your important ethical cause the attention it deserves. Start by checking out where you will find the Whittyfesto, which guides everything we do.


Creative Communicator

Me Ltd.

Feb 1988
  • Sydney, Australia
  • Full Time
  • Since I was born I have been a creative communicator. Whether drawing newly discovered rude words in my scrapbooks with crayons at age 5 in Sydney, to creating my own witty writing brand in the UK, age 25. I believe if there's something important to be said, make it exciting! That's been this girl's #1 job her whole life.


Central Marketing Administrator

University of East Anglia

Nov 2014 - May 2016
  • United Kingdom
  • Full Time
  • Worked within the Central Marketing Team at the University of East Anglia, where I led on marketing to key influencers, encouraging prospective students to study through digital and campus-based campaigns. During this project-focused role, I worked directly with The Guardian on a sponsored online education series 'Students Change the World', generating fresh stories sourced directly from the university community. Two projects I delivered at UEA were recognised: Shortlisted in the 2016 HEIST Awards for 'Best Use of Innovation in Education Marketing', while my 'Brilliantly Placed' creative marketing campaign for teachers won a Silver Award from the CASE Circle of Excellence. Woop woop!


Contributing Writer

Average Janes

Apr 2013 - Apr 2017
  • United Kingdom
  • Freelance
  • Opinion/witty writer for Average Janes - an independent digital lifestyle magazine for women bringing you the best of everything the modern girl (or fancy lady) needs to know. Blog topics explored: - Going Vegan - Hygge - Women in the workforce - how far have we come? - Insider's guide to hairdressing - Camden Borough - Cattitude (fem-envy) - Aussie vs Brit - Upcycling


Copywriting & Marketing Executive

Virgin Wines

Nov 2010 - Nov 2014
  • United Kingdom
  • Full Time
  • An extension of the global Virgin brand. I established a trusted, valuable Copywriter position for the company through my creative writing contributions over four years. I was responsible for sourcing, creating, curating, editing, branding and proofing marketing content for Virgin Wines and the Mail Wine Club of the Daily Mail. Key involvement working directly with Hardys Wines to launch the exclusive Chronicles range in the UK.


Client Services Coordinator


Aug 2010 - Nov 2010
  • United Kingdom
  • Internship
  • Worked with the Head of Client Services to research and illustrate superior methods of customer service levels, namely by writing, designing and creating the company's first Customer Satisfaction Project that P1 (Proteo) document. Delivered Service Reviews (personally meeting company clients) and constantly liaised with the Infrastructure, Sales, Marketing, Innovation and Administration Teams.


Online Producer & Editor


Oct 2009 - Jun 2010
  • Sydney, Australia
  • Internship
  • Internship with non-for-profit youth organisation based in central Sydney. Worked as Online Producer and Editor for the Vibewire Portal platform. Managed an online writing community and encouraged aspiring creatives to get involved with youth projects. Liaised with industry professionals, implemented methods to increase Vibewire’s online presence, located & trained new interns. Assisted in researching and drafting first Vibewire editorial manual.



School of American Studies, Literature Creative Writing

University of East Anglia

Sep 2008 - Jun 2009
  • United Kingdom
  • Erasmus International Exchange Program, within the School of American Studies + Literature and Creative Writing. Dissertation on Dream Psychology.


BA Communications Creative Writing Cultural Studies

University of Technology, Sydney

Feb 2007 - Oct 2009
  • Sydney, Australia



Silver Award for Specialty Design

CASE Circle of Excellence

  • Managed production and copyediting of targeted mailing pack to engage UK school teachers, using the concept 'Brilliantly Placed'. Project won Silver Award for Specialty Design from the CASE Circle of Excellence.


Award for Best Use of Innovation in Education Marketing


  • Editor and Marketer of advice website for UK teachers and career advisers, UniBox HE Thought Leadership, shortlisted for a 2016 HEIST Award for Best Use of Innovation in Education Marketing.


WSET Level 2 Intermediate Certificate in Wines & Spirits


  • Pass with Merit