About me

I'm a creative writer from Sydney, Australia, with a goal to bring creativity, charm and wit to the frontline of content writing. In 2016 I founded my own business – heapswhitty Creative Communication – and I'm growing it into an ethical writing agency that positively impacts people and planet. My career has been colourful. While based in the UK, I've worked on creating engaging content in marketing and communication roles. I've collaborated with non-for-profits and fellow creatives, delivered an award-winning creative marketing project for a British university, given voice to a pioneering Sydney photography conference, and led content campaigns with big brands such as the Guardian, Virgin and FutureLearn. My goal is to unearth if clever content can carve a path for positive change and cultivate greater connection to the world around us. My business – heapswhitty – focuses on feel-good projects. We write insightful content for the Arts, education, conservation, wellbeing and travel sectors. We collaborate with established content agencies, ethical startups, educational organisations and creatives using a special combo of writing talent, marketing savviness and exceptional communication skills. Basically, I save people from gagging on gobbledygook!

PostsProjectsExperienceTeam

Projects

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  THE GUARDIAN STUDENTS CHANGE THE WORLD SERIESEditorial management and curation of the Guardian 'Students Change the World' series, sponsored by the University of East Anglia. For a 12 month period I managed, curated, researched and edited stories for this space of the Guardian online, including interviewing successful alumni, academic experts and sourcing relevant content.
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  FOTOWORKSHOPS | TRAVEL BLOGOBJECTIVE: Produce a collection of well-researched, keyword-rich blog posts / listicles focused on top travel destinations for photography tourism. Present a fresh angle on popular spots to boost Fotoworkshops' SEO presence. WRITING TOPICS: - Bhutan - New Zealand - Alpine Australia - Sri Lanka - Norway SUCCESS: The first published blog post by heapswhitty on Sri Lanka hit #1 spot for the exact search term and related searches in incognito/private browsing in Chrome.
• APERTURE AUSTRALIA | PHOTOGRAPHY CONFERENCEAPERTURE AUSTRALIA OBJECTIVE: Conceptualise new brand tone and language to produce original written content for website, social promotions and media opportunities to generate conversation and conversion. SUCCESS: The first ever Aperture event was held at the International Convention Centre, in Sydney's Darling Harbour and its creators reported great engagement with their overall mission during the weekend and across social media channels.
• CLOUDCLOTH® | ETHICAL BRANDINGCLOUDCLOTH® | ETHICAL BRANDING OBJECTIVE: Creative and strategic marketing support for new environmentally-friendly skincare product. Consultancy on brand name, style and tone, product package copywriting, plus content for website, email campaigns and ad-hoc social media. SUCCESS: Worked from grass roots with this startup to create a trusted British brand with a strong, ethical message conveyed through its written content. Featured by popular beauty icon Nathalie Eleni and Comparison Coach Lucy Sheridan.
• BRAND MAGAZINES | FEATURE EDITORIALARCHANT DIALOGUE | MAGAZINE EDITORIAL OBJECTIVE: Collaborate with magazine editors to research, write and proofread editorial content for branded publications. CONTRIBUTING WRITER FOR: On Business magazine by HRG – business & travel Aspire magazine by Future50 – business & entrepreneurship Spa Escapes magazine by Center Parcs – health & wellbeing Cloud magazine by Air Charter Service – travel & lifestyle AGA Living magazine by AGA – lifestyle SUCCESS: Commissioned features published in various magazines and distributed in UK. Working relationship grew to include creative involvement on executive report, thought-leadership blog, client pitch content and in-house support for vital deadlines.
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  Doodles by heapswhittyI grab a pen or inky thing and inspired illustrations come out. Some are funny. Some just odd. All available on request – commissions welcome. Highlights are showcased here, but my illustration style is adaptive and I can produce unique doodles such as: - Wall murals for offices, cafes or your home - Poems/lyrics illustrated - Hand-drawn infographics - Hand-drawn caricatures - Mind map doodles to summarise big ideas

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Work history

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Founder & Directorheapswhitty Creative Communication
May 2016United KingdomFull Time
heapswhitty Creative Communication was founded in 2016 in Norwich, England’s first UNESCO City of Literature. We are an ethical word consultancy, creation and curation business writing for clients worldwide. Our goal is always to invest in inventing something fresh and exciting, not copy the ordinary. This is why we only work on projects we're passionate about – ethical writing to positively impact people and planet. Our founder's dream is to bring creativity, charm and wit to the frontline of content writing. To write with purpose. Respect the reader. And to highlight the value of skilled writing as a core part of content marketing, advertising and the creative industries. CREATIVE SERVICES: Content consultancy (content strategy, branding guidance, mission statements) Content creation (creative writing, editorial, feature writing, copywriting) Content curation (copyediting, editing, proofreading) Working with heapswhitty could be just the thing to rejuvenate your brand, launch your startup or get your important ethical cause the attention it deserves. Start by checking out heapswhitty.com where you will find the Whittyfesto, which guides everything we do.
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Creative CommunicatorMe Ltd.
Feb 1988Sydney, AustraliaFull Time
Since I was born I have been a creative communicator. Whether drawing newly discovered rude words in my scrapbooks with crayons at age 5 in Sydney, to creating my own witty writing brand in the UK, age 25. I believe if there's something important to be said, make it exciting! That's been this girl's #1 job her whole life.

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Skills

• Writing
• Branding
• Digital Content
• Editing
• Blogging
• Email Marketing
• Creative Marketing
• Content and Media Writing
• Copywriting
• Marketing
• Content Production
• Content Marketing
• Content Audit
• Content Creatiion
• Content Curation
• Content Writer
• Creative Writing
• Freehand Sketching
• Freelance Writing
• Directing Freelancers

Education

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School of American Studies, Literature Creative WritingUniversity of East Anglia
Sep 2008 - Jun 2009United Kingdom
Erasmus International Exchange Program, within the School of American Studies + Literature and Creative Writing. Dissertation on Dream Psychology.
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BA Communications Creative Writing Cultural StudiesUniversity of Technology, Sydney
Feb 2007 - Oct 2009Sydney, Australia

Awards

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Silver Award for Specialty DesignCASE Circle of Excellence
Managed production and copyediting of targeted mailing pack to engage UK school teachers, using the concept 'Brilliantly Placed'. Project won Silver Award for Specialty Design from the CASE Circle of Excellence.
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Award for Best Use of Innovation in Education MarketingHeist
Editor and Marketer of advice website for UK teachers and career advisers, UniBox HE Thought Leadership, shortlisted for a 2016 HEIST Award for Best Use of Innovation in Education Marketing.

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