Club Monaco Launch (for Zoe Communications)

Club Monaco partnered with Mr Porter to celebrate the launch of a new menswear store on Chiltern Street. Caroline Lever conceived of a ‘neighbourhood party’ to welcome the new shop to the street. The event took over the next door authentic Italian barbershop next door and newsagent beyond that. Guests were given tokens on arrival to be spent on grooming or negronis in the barbershop and on champagne, confectionary and magazines in the newsagent. Caroline hired a jazz band to play on the street outside the event which had been dressed with lush potted plants and brasserie style tables.


Caroline Lever

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  • Creative Director and Project Manager