About me
Caroline Lever is a commercially astute, highly organized and culturally connected creative director, project manager and brand consultant with extensive experience in creative communications for fashion, luxury, arts and lifestyle brands and institutions. Combining an intimate knowledge of contemporary culture and network of creative talent she has demonstrated her ability to deliver exceptional, innovative service building, branding and managing editorial and commercial projects from inception to successful execution.
Clients have included: Dazed Group, Audi, The Serpentine Gallery, Club Monaco, Absolut Elyx, Andre Balaz Properties, Istanbul ’74, A Small World, Miu Miu, The Trussardi Art Foundation, Hogan.
Key Skills:
Creative Projects
Events
Marketing
Communication
Editorial
Creative Direction
Projects
- IST FestivalIST Festival is an annual forum and trans-disciplinary festival that takes place across the city of Istanbul. Each year the festival brings together cultural luminaries from the worlds of art, music, film, fashion, literature and design together for three days of talks, panel discussions, performances, screenings and exhibitions that are free and open to the public as well as private dinners, parties, outings and festivities for participants and guests. International participants have included
- Club Monaco Launch (for Zoe Communications)Club Monaco partnered with Mr Porter to celebrate the launch of a new menswear store on Chiltern Street. Caroline Lever conceived of a ‘neighbourhood party’ to welcome the new shop to the street. The event took over the next door authentic Italian barbershop next door and newsagent beyond that. Guests were given tokens on arrival to be spent on grooming or negronis in the barbershop and on champagne, confectionary and magazines in the newsagent. Caroline hired a jazz band to play on the stree
- Serpentine Future Contemporaries Party with CoachThe annual Serpentine Future Contemporaries Party and fundraiser took place at the Serpentine Sackler Gallery and Magazine restaurant for 500 guests. The party featured internationally renowned DJs and a program of short readings and performances. Guests had the opportunity to interact with an immersive site- specific installation by artist Gary Baseman, who collaborated with Coach on their 2015 collection. The evening culminated in a live performance by Warpaint.
- Audi Piloted Driving ExperienceAn exclusive preview of Audi’s latest piloted driving technology. The three day event took place at the award winning Ascari racetrack in Andalucia, Spain and included driving excursions, helicopter rides, talks with the engineers behind the technology, a research lab and the chance to experience high speed piloted driving. Caroline worked directly with the lead producer, Jan Kennedy, on all elements of the experience, creative content from the experience and its amplification.
- AnOther Launch LFWFor two seasons AnOther Magazine partnered with Loulou’s on a dress up party for their issue launches during London Fashion Week. On each occasion the club was entirely transformed into a fantastical world by the club’s creative team and guests were invited to dress up. Guests were invited ‘Through the Looking Glass’ into an Alice in Wonderland fantasy as the Magazine celebrated its 25th issue. To mark the occasion a Mad Hatter’s committee of 25 luminary women including Alison Mosshart, Beth D
- AnOther Magazine LaunchesAnOther celebrated the launch of its new issue and Maiyet’s S/S15 collection during New York Fashion Week with a rooftop happening in a private loft apartment at an iconic address on the Bowery. The event paid homage to the cultural heritage of the building whose creative community had included Frank O’Hara, Mark Rothko, William Burroughs, Allen Ginsberg, Lou Reed, Patti Smith and Andy Warhol who, in 1964 screened his first movie, Sleep, to a private audience including Jonas Mekas in the space. Warhol’s Sleep was projected onto a wall, artist Robert Montgomery’s artwork, Sentinels, was installed on the roof and legendary beat poet John Giorno gave a special performance. Caroline creative directed and oversaw all elements of the event.
+ View all
Projects credited in
- ADVICE FROM CAROLINE LEVER, DIRECTOR OF CULTURE AT THE EDITIONS HOTELTo celebrate International Women’s Day, we’re putting the spotlight on some of the most inspiring women in the creative industries on The Dots. Over the rest of the week, we’ll be highlighting their work, thoughts on what it means to them to be in the creative industries, their inspirations, aspirations, iconic role models and sage words of advice. Next up, Caroline Lever, Director of Culture at The Editions Hotel, a group of the luxury boutique hotels conceived by Ian Schrager.2
Work history
Director
Editorial Projects ManagerDazed Media
-
Skills
- Creative Direction and Development
- Creative Project Management and Production
- Marketing Communications Strategy
- Copy Writing and Editing
- Event Experiential Campaign Direction
Education
English Literature and Theatre
-