CLUB OF EXCELLENCES / Mantova, Italia

"The contamination between excellences as a necessary lifestyle" The desire to aspire to such shameless excellence lies in the direct relationship between "excellence and style": the word style is not closed in on itself, it has a broader meaning, to which those who understand it tend to aspire, to take part , to identify, especially in areas where identifying in a "lifestyle" is synonymous with personal affirmation and refinement. We are lucky to have been born and raised in a country that in terms of "excellence and style" is unmatched in the world and which has generated talents in areas that are very distant from each other but united by refinement and elegance, terms that should not be bulkheads behind which to entrench oneself by evoking "passatism", but must be motivations and stimuli on which to study and propose new themes that have their roots in a solid past but aimed at a future to be experienced. The contamination between excellences thus becomes a lifestyle necessary to achieve important goals, given the complexity of the system in which modern man acts, a system full of obstacles, envy, in which it is not enough to excel, one must be the best to "live "And not to" survive ". The focus of the design idea therefore focuses on the synergy between heterogeneous but compatible brands, aimed at the creation and management of aesthetic, food and wine and artistic excellence, coordinated through art, drinks and clubbing, to promote a strong image full of contaminations, for a environment devoted to the cultural vanguard of excellence.