Marcello Ghirardi Paganella
Available

Marcello Ghirardi Paganella

Creative DirectorMantua, Italy
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Pip Jamieson
Brendan McKnight
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Marcello Ghirardi Paganella
Available

Marcello Ghirardi Paganella

Creative DirectorMantua, Italy
About me
I'm 100% creative director, 50% architect and 50% art director, born in Mantova in 1986 the same city in which in 2012 i obtained a Master’s degree in Architecture at Polytechnic of Milan. For over 10 years i'm working on an equilibrated focus through design, architecture, marketing, UX, UI, graphic design and art, finalized to create an intense corporate presence. They seem so different but, trust me, there's something common between them! My personal curiosity about everything i look fleeing, lead me to examine in depth any boundary, from gastronomy to materials. My keywords? Here they are: corporate image, brand image, above and below the line, web and app design, advertising, project management, art direction, product design and booth design. I’m a tireless visionary and dreamer, constantly seeking of new ideas apparently unobtainable. Member n°7260 of ADCE and ADCI (Art Director's Club of Europe / Italy).
Projects credited in
  • THE I-MENU' / Rome, Italy
    THE I-MENU' / Rome, Italy"Discover what you're going to eat and how they do it!" i-menù was created to tell customers who have already chosen the restaurant, in a direct and visual way, what is behind the courses that will be chosen. Imagine that eco can have an instrument that links the transmission of the skills of food preparation with sharing on the web; not only, imagine the echo that this tool can have on social networks and cascade over the activity of a local: every person who shares the video of the preparati
  • Art Code Factory / Italy
    Art Code Factory / Italy"A collector of areas, structures and experiences, able to connect through arts" For decades, the world of contemporary art, hiding behind the justification of conceptual expressiveness, has exalted the inability to express new and strong contents with traditional techniques, gradually leaving more space to new forms of artistic expression that have reached, parallel to the ‘drying up expressiveness a strong lack of opinions, ideas and content: it seems more and more often that not only there i
  • ANTIPOSATA / Mantova, Italia
    ANTIPOSATA / Mantova, Italia"A useless and perilous design object for the table" Created as a design element with the function of a set of gadgets for the event linked to the Cent’Anni of the Futurist movement, the Antiposata stands as a “useless and perilous” design object. Useless for its shape linked to the use of plexiglass as a design element that contains in itself the cutlery that we usually use and at the same time cancel the function. Perilous for its difficult use, just notice how the concept of the design obje
  • CLAUDIO NARDI ARCHITECTS / Florence, Italia
    CLAUDIO NARDI ARCHITECTS / Florence, Italia"A different way to promote an International Architectural studio" The research of the Claudio Nardi Architects studio privileges the creative aspect of the project and maintains the level of attention, interest and activity in the various fields is always high; grafic design, industrial design, interior decoration, architecture, urban planning, with a strong and constant attention to technological innovation in materials and construction techniques. Work in each project, in Italy and abroad,
  • FASHION CLOTHES / Mantova, Italia
    FASHION CLOTHES / Mantova, Italia"Our first capsule collection" How many colors are there? Many, and all wonderful. Each of them has a mysterious charm and a psychological and physiological meaning. This meaning is universal. It is the same all over the world, for children as for adults, for men and women, whether they are of ours, or of another culture. Each of us prefers a particular color. Always the same, at any time? We would be led to think so, but it is not. The color reflects our particular state of mind, a particul
  • HELLAS WOMAN / Verona, Italia
    HELLAS WOMAN / Verona, Italia"We are different heart in only one" Wait for us, great content will appear soon!
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Work history
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    Creative Art DirectorPIUSI Spa
    Mantua, ItalyFull Time
    • Manage the creative development of brand, marketing and promotional materials, including print, collateral, website/digital, packaging design, advertising layout, photo styling and internal/external corporate publications; • Creative and strategic vision applied to marketing&communication tools (on/off line); • Partner with Marketing Manager, Strategic Marketing Director and Board to bring the brand vision to life through all touch points internally and externally; • Propose creative concepts and layouts for new products with attached collateral communication (logo, colors, typography...); • Design of exhibition stands and attendance at major trade fairs from architectural concept to executive graphic design; • UX/UI for catalogue, website and interactive communication; • B2B creative communication strategies.
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    Head of MarketingPredari Vetri Spa
     - Mantua, ItalyFull Time
    • Design of glass components for shops, private residences, commercial activities and other architectural needs; • UX/UI for catalogue, website, APP and interactive communication; • Ideation, design and development for special design project as creative object for private houses, office or exhibition; • Creative and strategic vision developed to marketing&communication materials (on/off line); • Manage the creative development of brand, marketing and promotional materials, including print, collateral, website/digital, packaging design, advertising layout, photo styling and internal and external corporate publications; • Partner with AD, VP to bring the brand vision to life through all touch points internally and externally; • Design of exhibition stands and attendance at major trade fairs from architectural concept to executive graphic design; • B2B and B2C creative communication strategies.
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Skills
  • Creative Art Direction
  • Strategic Communications
  • Strategic Marketing
  • Architecture Interiors
  • Product Design
  • UX
  • UI
  • Publishing Design
  • Packaging Design
  • Exhibition Design
  • Corporate Branding
  • Brand Activation
  • Corporate Communication
Education
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    P
    Master Degree in ArchitecturePolitecnico di Milano
     - Milan, Italy
    Master's Degree
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    Bachelor Degree in Architectural Science, Faculty of Architecture and Costruction EngineeringPolitecnico di Milano
     - Milan, Italy
    Bachelor's Degree