CO:LABS - SNS Launch

glo has lost their voice in the Japanese market and was in need of a fresh injection to expand their audience. I was sent to Tokyo to help launch Co:Labs—a surrogate platform for content creators to express their art form in new way, and allowing prospective customers to see the brand in a different light. To launch the platform, I was the art director in creating new content and pairing creators/influencers to make unexpected content. Working with 18 creators, we created 9 content series making 2 different creators collaborate in every series, making original content that was never seen before. In turn pushing more awareness and engagement with the new brand, Co:labs.