Co-op Legal Services - The Importance of Empathy

  • Laura Gilbert
This was the first campaign for this division of Co-op and we felt it was critical to create work that was true to their purpose and reason for being. It's a difficult topic to cover, as people don't like to think about or understand the intricacies of legal issues, so this ad was designed to highlight the empathy Co-op Legal Services had for its customers' struggles and needs.