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Laura Gilbert will need to approve that you worked on “Co-op Legal Services - The Importance of Empathy” before we add you as a collaborator.

Co-op Legal Services - The Importance of Empathy

This was the first campaign for this division of Co-op and we felt it was critical to create work that was true to their purpose and reason for being. It's a difficult topic to cover, as people don't like to think about or understand the intricacies of legal issues, so this ad was designed to highlight the empathy Co-op Legal Services had for its customers' struggles and needs.

Project Tags

  • Legal & General
  • Empathy

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