COACH HOUSE | Making Empowered Pregnancy Decisions

Pregnancy, birth and postpartum education for every body. LAB COLLECTIVE developed the brand strategy and identity for Toronto-based pregnancy consulting business Coach House Consulting. Throughout the project, we wanted to emphasise a mother’s multi-faceted identity: as a new mom, a partner and an individual. We took visual cues from the worlds of motherhood, female empowerment and activism—resulting in a welcoming, colourful and bold look & feel.