To understand the client’s objectives, and to guide our discovery phase, we first went over the client’s research and started looking at competitors, colour analysis, typography and imagery styles.
Once we had a thorough analysis of the market, we concentrated on the core values, brand strategy, competitive advantages, and positioning of the new recipe of the brand and it still has to link back to its heritage of Coca Cola. We worked with our client using our branding exercises and meetings to create a brand brief consisting of the brand’s essence, human attributes, and key objectives. This provided a solid foundation to get to work on the project.