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Coco The Monkey: TikTok's newest star

  • Saagar Kaushik
  • Suky Stroud
  • Alice Balfour

We were tasked to bring Coco the Monkey to TikTok...complete with the mascot outfit! . Using consumer, category, and brand insights to inform the creative, we're monitoring TikTok trending formats and sounds to create content that speaks to those who grew up eating Coco Pops, and those who enjoy them today. Despite the videos largely surrounding workplace culture to target young millennials, by speaking the language of TikTok (trends, formats, culture and slang) we're able to resonate with Gen-Z too. https://www.tiktok.com/@cocopops_uki

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