I'm currently freelancing around and about, and before that was an Associate Editorial Director at We Are Social. I've been everwhere from VICE, to ITV, to BBC, to BuzzFeed, and worked everything from Persil to Star Wars.
With over a decade in the game, and a background in copy and community, I’m well-versed in making content that cuts through. I love blending my honesty and offbeat creativity to find real tension, and try to bring humour, colour, and strategic thought to everything – my aim is always to spark conversation that places brands square in the cultural zeitgeist. Off-duty, I run the socials for my queer grassroots football team and go on silly little walks around London.
See my portfolio for more.
Projects credited in
- Coco The Monkey: TikTok's newest starWe were tasked to bring Coco the Monkey to TikTok...complete with the mascot outfit! . Using consumer, category, and brand insights to inform the creative, we're monitoring TikTok trending formats and sounds to create content that speaks to those who grew up eating Coco Pops, and those who enjoy them today. Despite the videos largely surrounding workplace culture to target young millennials, by speaking the language of TikTok (trends, formats, culture and slang) we're able to resonate with Gen
- The Crunchy Nut Puffer A/W '22Creatively concepted a Crunchy Nut Puffer Jacket based on the insight that Crunchy Nut fans are absolutely bonkers about Crunchy Nut merch. With the growing interest in streetwear and its transition into mainstream fashion, this was the perfect opportunity to tease a jacket that would rile up (or excite) the hypebeasts of the world! Streetwear? It's sweet-wear now � https://www.instagram.com/kelloggs_crunchy_nut
Work history
V
V
Social Creative & StrategistVarious
London, United KingdomFreelance
Social content strategy, copywriting and creative campaign work for clients including Guinness, The Body Shop and Netflix. Experience in entertainment, platforms, creators, arts and media, football, FMCG, retail, alcohol, beauty and more.Social content strategy, copywriting and creative campaign work for clients including Guinness, The Body Shop and Netflix. Experience in entertainment, platforms, creators, arts and media, football, FMCG, retail, alcohol, beauty and more.
Content StrategistZone
London, United KingdomFull Time
+ Show more
Skills
- Copywriting
- Campaign Creative
- Content Strategy
- Community Management
- Adobe Photoshop
- Adobe Premier Pro
- Video Strategy
- Digital Expertise
- Social Media
- Marketing
Education
German & Hispanic Studies BAKing's College London
- London, United Kingdom
Awards
Rising StarCampaign
Brand Republic Digital AwardsCommunity Manager of the YearThe Drum