Creatively concepted a Crunchy Nut Puffer Jacket based on the insight that Crunchy Nut fans are absolutely bonkers about Crunchy Nut merch. With the growing interest in streetwear and its transition into mainstream fashion, this was the perfect opportunity to tease a jacket that would rile up (or excite) the hypebeasts of the world! Streetwear? It's sweet-wear now � https://www.instagram.com/kelloggs_crunchy_nut