CogX 2020 Festival Branding

  • Aizhan Abdrakhmanova

CogX is an award-winning Festival with its roots in artificial intelligence. In 2020 CogX was divided into 18 topics. All of them are different industries that are being affected by tech. (Finance, Health, Education etc.) Theme question, “How do we get the next 10 years right?” aimed to move the climate emergency conversation forward with concrete actions and to inspire current and future generations of leaders. The festival had 44,000 visitors and 1,200 speakers.

We have inherited the logo, colours and the typeface from the previous year. The Festival was divided into 18 Topics. Those topics became the foundation of the brand visual identity. The icons are designed to fit the style of the logo and to go along with the feeling of the Museo Sans Rounded.


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