COLGATE 2023 WOMEN’S GAMES

The integrated campaign of the 2023 Colgate Women's Games utilised strategic community engagement, targeted social media campaigns, key partnerships and immersive experiential activations, both physical and digital. This comprehensive approach reinvigorated the Colgate Women's Games brand, successfully launched the new CWG mobile app, elevated the Wakefern partnership and significantly increased participation, resulting in one of the most successful years in the event's history.