Collaborate A Cappella: Social strategy

  • Caroline Roseberry Koktvedgaard

Co-founded in 2017 by myself and Ben Drinkwater, the vision of Collaborate is to create a platform for young singers to collaborate and producing innovative vocal music. As Producer of the group, I’ve helped establish the creative, musical, and aesthetic direction of the group. That has included managing all our social media channels (Facebook, Instagram, Twitter) and online content creation (YouTube) to drive engagement. Below, you can see examples from our social media channels.

The first example is from our Facebook page, which can be found at
The second example is from our Instagram page, which can be found at