Collaborative 'campaign' project: State x Andy's Man Club

With increased concern in men and mental health, organisation such as Andy's man Club was established, Andy's family set up a powerful charitable organisation that addresses mental health amongst men of all ages whilst also educating and listening to its audience. The following collection is designed to a price-accessible 'campaign' style pieces that retain the core aesthetic of the STATE and Andy's man club values. The research was carried out amongst artists such as France Lise Mcgurn's soft yet powerful sleepless imagery exhibited in the TATE London gallery. Whilst further market research was carried out to identify the menswear trend and current global change. COVID-19 brought many changes that forced people to adapt to a new normal, work from home/furlough/unemployment can impact a person's mental health whether they choose to acknowledge it or not. So Silhouettes are designed to fit the new normal, with relaxed, comfortable, and adaptable, not only ensures individuals are motivated but also are sane during uncertain times.