Collaborative industry project with Estee Lauder

The task of this project was to build brand love in luxury beauty. We were tasked with trying to get customers to buy into Estee Lauders brands rather than just their products. We had to consider both the retail experience online and offline, product innovation, social media, influencers and brand community. ​ I created a technology-based walk-through experience for Estee Lauder in the old Selfridges hotel. The experience includes six rooms based on Estee Lauders classic products. The message of this experience was to mix old with new and revive Estee lauders heritage which customers had almost no knowledge about.