Projects
- Front Row Website DesignIn charge of managing and creating marketing material for all social media channels and updating the website’s banners, blog, and home imagery. Creating and brainstorming ideas to populate the weekly newsletter. Creating engaging IGTV videos, stories, and posts. Regularly keeping track of trends for identifying new potential posts and captions, for daily content creation. Assisting still life shoots and styling key pieces and looks for the website as well as garment steaming.
- Collaborative industry project with Estee LauderThe task of this project was to build brand love in luxury beauty. We were tasked with trying to get customers to buy into Estee Lauders brands rather than just their products. We had to consider both the retail experience online and offline, product innovation, social media, influencers and brand community. I created a technology-based walk-through experience for Estee Lauder in the old Selfridges hotel. The experience includes six rooms based on Estee Lauders classic products. The message of
- Fashion Business & Entrepreneurship The task of this project was to create, research and design all the online content and a business plan for a new business. The business that I created is Swop, it is a modern take on a swap meet. The business aims to promote sustainability and extend the circular economy. The brands vision was to show that second-hand clothes can be just as exciting as buying new products from the high street. The business puts the consumer in control, they act as the boss of their belongings.
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Work history
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Styling and Marketing AssistantFront Row London
London, United KingdomInternship
Managing the social media channels, creating and brainstorming ideas to populate the weekly newsletter which entails creating engaging IGTV videos, stories, and posts. In charge of identifying potential posts, captions, and hashtags for daily content creation. A part of assisting with styling key pieces and looks for the website.
Job role:
* Manage our social media channels
*Create and brainstorm ideas to populate the weekly newsletter
* Create engaging IGTV videos, stories, and posts
* Identify potential posts, captions, and hashtags
* Prepare 1 week in advance posts view for approval
* Daily content creation
* Assistance with styling key pieces
* Writing engaging content for our online lifestyle & fashion blog
Qualities:
* An avid interest in luxury fashion and trends
* Shares values in sustainable fashion
* Studying journalism, marketing, promotion or PR
* Experience with social media platforms, Instagram in particular
* Ability to create effective & engaging marketing communication
* Conceptual / design ability
* Ability to meet deadlines and work to a critical path
* Strong copy-writing
* Graphic design skills
* Solution-oriented and positive – proactive and resourceful
* Highly creative and keen to get involved in all aspects of the role
* Fluent in English
* Excellent writing skills
* Experience with Adobe CC, Illustrator, InDesign and Photoshop
Marketing and Social Media InternITB Worldwide
- London, United KingdomInternship
Reporting into our Communications Strategist, I had the opportunity to get involved in a range of areas including marketing, design, and social media. Working on creative content assets for the ITB brand as well as potential and existing clients. Helped produce marketing materials for ITB, and managed the agency social media accounts. I was involved in designing creative pitch presentations for existing clients such as YSL, Topshop, and Tiffany, and new business opportunities.
Key Duties and Responsibilities
* Ideas/Insights - Research information, take notes in strategy meetings and contribute to casting ideation which includes creative brainstorming, talent metrics research and data capture.
* Social media – Support with managing the agency social channels (Instagram, LinkedIn) as well as being involved in content curation and strategy.
* Newsletter/Website – Support collating updates and create assets to put together for the newsletter and website case studies. Conduct performance analysis of website and newsletter from Google Analytics and MailChimp.
* Creative Deck Development - Work with team members to creatively develop, refine and format presentations in both Keynote and PowerPoint for agency credentials, new business pitch work, casting decks, and internal ITB marketing materials.
* Other work – Help the Talent + Influence team with other tasks outside of core design/social media role where needed.
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