The task of this project was to create, research and design all the online content and a business plan for a new business. The business that I created is Swop, it is a modern take on a swap meet. The business aims to promote sustainability and extend the circular economy. The brands vision was to show that second-hand clothes can be just as exciting as buying new products from the high street. The business puts the consumer in control, they act as the boss of their belongings.