Colorfeel - United Colors of Benetton

We came up with a way for people with sight loss to feel colour. The inability to see colour is a barrier to independence and self-expression for people with severe visual impairment. But you don't have to see colour to be able to enjoy it. By introducing a system of tactile clothing labels, we can give blind people the ability to feel the colour of their clothing. Both as a practical aid and as a way to use colour as self-expression. Brief set by Creative Conscience