Colour In Design Award: Collapsible Rucksack

This project wa say entry to the Global Colour In Design Award. In designing for active wear in a post-pandemic world, we must recognize that people will seek colours to offer reassurance and comfort. Pantone’s colour of the year 2020 ‘Classic blue’ will unite us and offer a sense of peace and familiarity for people new to fitness, whilst a fiery oranges will balance this colour in a search for newness, optimism and energy. Through using colour as a fundamental element, this contributes to the success of this collapsible sports rucksack. The colours add aesthetic value and the materials featured are carefully considered to reflect consumer demands within a post-pandemic world. The use of Pantone’s Colour of the year 2020 ‘Classic Blue’ recognizes the customer’s desire for comfort and familiarity highlighting our desire for a stable foundation in times of uncertainty. A fiery orange is paired with the classic blue to offer a sense of newness, energize and encourage optimism. The use of cool greys and silvers fuse elements of science, technology and digitally enhanced wellness, as our lives move more and more online, it is important to consider the way colour looks on screen; optic whites, cool greys and silvers will help tap into these digital themes.