A social campaign for cult beauty brand essie to ensure it outperformed and outshone its big-spending, big-name-hiring rivals
Collaborating with a targeted group of influencers to showcase and celebrate the beauty of essie, its hundreds of colours and the confidence painted nails gives to women
Making every woman feel like a star by opening up the essie Colour Portraits Studio, shot by Rankin
1 iconic photographer – 12 hours – 50 women – 600 bottles of essie nail polish
#essiexrankin totalled nearly 7 million impressions and share of voice rose by 11%, with 1,000 new organic Instagram followers in just one day
Instagram