Colour Way for Craig & Rose Paints at London Design Fair during London Design Festival 2019

“Colour doesn’t live in isolation. How we understand a colour comes from the relationships it makes with others, just like people. To celebrate the upcoming launch of Craig & Rose’s latest 1829 Collection and Artisan Special Effects colours we’d like to invite you to explore this new community. Welcome to our Colour Way.” For 2019, Craig & Rose commissioned us to develop 11 new colours & effects for their collection and to spearhead the overall concept and lead on art direction for the launch event at London Design Fair during London Design Festival. For this immersive space Calzada Fox invited exciting East London architects Studio Shaw to realise these concepts in three-dimensional space. The result of this, a highly distinctive and interactive space devised to challenge existing perceptions around colour that created a high level of social media coverage, press and trade visitor engagement.