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Columbia Sportswear

  • Luke Rzewnicki

To launch Omni-Heat Electric apparel for Columbia Sportswear, we found the one guy who had no use for the product, , Wim Hof, and made him our spokesman. We shot a series of global ads in Kittilä, Finland, approximately 250 kms north of the arctic circle, with Henrik Sundgren / Acne Studios.

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