1 | The Challenge
How might we design an innovative and sustainable transport experience in order to stabilise the flows of passengers by reducing peak hours and at the same time improve the positioning of Port de Barcelona as a Smart Port?
The two points to be connected were already established by the Port of Barcelona: the Columbus statue and the W Hotel.
2 | Insights
→ The better the service is integrated within the circular economy, the better will be the positioning of the Port of Barcelona as Smart Port.
→ The modularity of the vehicle makes it possible to test the nature of the service and the most desired route.
→ The efficiency of the service derives from the correct implementation of an integral wayfinding system, the boat design, the support of the ticket, and the validation mechanism.
→ The communication strategy and positioning will be the key to the success.
3 | The Service
The delivery of the project aimed to communicate the constituents of service experience. We designed several installations to showcase the final strategy.
Through the journey, Port de Barcelona obtained a haptic overview of the brand strategy and the key elements of the system, as well as the constituents of a great experience. Nonetheless, interactive iterative prototypes were displayed as storytelling of the process followed.