Columbus | UX Design & Business Strategy

Before the celebration fo the Olympic Games in 1992 (Barcelona) an important budget allocation was made to the expansion and construction of the artificial Harbour. The goal was to design a future touristic hub which could accommodate a wide selection of entertaining activities: from restaurants to water sports and private clubs.
In 2017 new permits have been granted to keep expanding the area close to the W Hotel, adding a new dock and a cultural centre. However, the area is lacking the infrastructure to fulfil the transport needs of the tourists and locals. Currently there is only one road communicating the city with the harbour area, which needs to host: public transport, taxis, bicycles and private vehicles (cars and scooters).

The delivery of the project aimed to communicate the constituents of  service experience. We designed several installations to showcase the final strategy.

Through the journey, Port de Barcelona obtained a haptic overview of the brand strategy and the key elements of the system, as well as the constituents of a great experience. Nonetheless, interactive iterative prototypes were displayed as storytelling of the process followed.

In order to visualise the experience we mapped the journey of all the possible "personas" or main target groups emphaising their particular needs and main appreciation points.


Lali Icn

  • Message
  • Project Manager & Interaction Designer


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    Chispum Studio