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COME - Central Saint Martins Degree Show Branding and Identity 2017

  • Joseph de Weijer
  • Lorna Searl

The problem: Brand over 1000 students separated across 3 shows and 20+ courses and disciplines under one identity for the annual Central Saint Martins degree shows; Foundation, Art and Design. The solution: A typographic campaign, across print and digital platforms The concept: Being fair to all students by not branding them with any particular imagery. Branding is to get people to come to the show. So...come.

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    Central Saint Martins (UAL)

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