Projects
- okam - Branding and web designFounded by two Google veterans, these algorithm experts run their agency based on the principles of Ockham’s Razor - when faced with multiple explanations for a phenomenon, the simplest explanation is usually the best. Trusting the computer to do what it does best and cutting through agency lingo and razzle-dazzle, Okam simplifies growing your business through Google Ads. Okam's branding proposal brings forward an unapologetically digital visual language, rooted in the reliability of hard data
- COME - Central Saint Martins Degree Show Branding and Identity 2017The problem: Brand over 1000 students separated across 3 shows and 20+ courses and disciplines under one identity for the annual Central Saint Martins degree shows; Foundation, Art and Design. The solution: A typographic campaign, across print and digital platforms The concept: Being fair to all students by not branding them with any particular imagery. Branding is to get people to come to the show. So...come.
- en_cap_sulateInteractive installation for the 2017 Desperados New Blood award brief. En_cap_sulate is a bottle cap activated sequencer allowing people to be in complete control of their party experience. One of the D&AD New Blood Award briefs, we were tasked with creating a new experience or ‘activation’ that plays with music to incite positive change. We wanted to create something none of us had seen before and give people an experience they hadn’t experienced before. We asked; what is the best we can get out of the bottle? The answer? En_cap_sulate. With Taylor DeCamillo and Arnaud Lin. Responsibilities: - Concept and concept development - Device construction - Testing
- A.R.I.The Appreciation Revival Initiative, analogue design tools. A series of design tools designed to bring back an appreciation for the design process of yesteryear. Too fast too careless was my take on the current state of design so I decided to make my own design tools which would make people take their time to learn them and therefore hopefully care more about what they were designing.
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Projects credited in
- The Newman ComebackA short clip advertising the comeback of Newman Jeans, a bold and colorful 70s denim brand relaunching its color-block classics exclusively for high end fashion boutique The Place. The animation was hand drawn with pencil and paper and digitally coloured, and the track composed by designers and musicians Joseph De Weijer and Arnaud Lin.
Work history
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Co-founder / Designer / BookbinderJanky Books
London, United KingdomFull Time
Co-founded a hand-made sketchbook business reusing cardboard from the street to create unique sketchbooks for creatives and writers alike. This included creating a logo, brand guidelines and developing a social media strategy to maintain a constant output.
As we sold through clients too, I have had to work closely with them to provide stock to their shop and ensure our brand isn’t being misrepresented in a 3D space.
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Graphic DesignerWEX Photo Video UK
London, United KingdomFull Time
As part of a small design team, I worked closely with the Marketing Director to marry business and brand strategy with design strategy across all platforms including social, in-store, TV, trade shows and more. I managed multi-platform creative campaigns from brief to completion. Working directly with clients and stakeholders to create strong, impactful work whilst maintaining solid brand cohesion.
I oversaw the creation of social and web campaigns based on customer insights and research and online tools such as Semrush, aimed at bringing in a new customer cohort while retaining existing customers. Alongside this, I maintained the creation of countless assets daily, managing feedback from multiple stakeholders whilst keeping a high standard of work.
During the pandemic of 2020, I was the only member of my team to stay at the business, this put me at the helm of all creative output of the company with all requests, questions, and artwork coming to and from me.
My responsibilities also included researching personas and creating content that would appeal to ever-changing audiences and markets through key insights and data.
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Skills
- Adobe Premiere/photoshop/indesign
- Adobe Illustrator
- Making
- Problem Solving
- Film
- Art Direction
- Copywriting
Education
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BA Graphic DesignCentral Saint Martins
- London, United Kingdom
Specialised in moving image with worked across a variety of different media including print, digital, film and interactive installations. First Class honours achieved.
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BTEC Foundation Diploma in Art & Designstafford College
- Stafford, United Kingdom