Founded by two Google veterans, these algorithm experts run their agency based on the principles of Ockham’s Razor - when faced with multiple explanations for a phenomenon, the simplest explanation is usually the best. Trusting the computer to do what it does best and cutting through agency lingo and razzle-dazzle, Okam simplifies growing your business through Google Ads. Okam's branding proposal brings forward an unapologetically digital visual language, rooted in the reliability of hard data and simplified and user-friendly interfaces of early computer software features.