Commonwood Vineyard Logo and Rebranding
Commonwood Vineyard will be 20 years old in 2022. For 19 of those years, Commonwood will have used a watercolour dragonfly as their emblem, abundant in their rural setting; they asked for the dragonfly to be referenced in the new branding.
However, our finding was that if we focus on the wings, it looks like we've pulled one apart. If we stick with an illustration, it resembles Victorian anatomy drawings, so no.