COMMUNITY + SHOWCASE + EDUCATE: fashion house, a laboratory for talent and collaboration

As of July 2017, Fashion House Maastricht offers an inspiring, collective workspace and cultural venue for thinkers, fashion designers, artists, creative start-ups and entrepreneurs. On the 2nd floor of the LAB-building in The Radium|Sphinxkwartier - the new cultural, and creative heart of Maastricht - you will find studios, a showroom, a multifunctional event & community space and FASHIONCLASH Office.
I wanted Fashion House Maastricht to stand for much more than just a floor space for creative showcasing. In collaboration with FASHIONCLASH, Rachid Naas (Fashion Council NL) and Marcel van Kan (Art Academy) and Studio Stad, I created the concept and brand strategy for this distinctive fashion incubator and creative business accelerator that contributes to an ecosystem to empower the design-maker, the fashion industry and the (creative) economy. A knowledge centre that not only promotes a new generation of fashion designers, but also educates and helps upcoming designers to develop into successful creative entrepreneurs and professionals to reach their full potential. How? By presenting an extensive business development program that connects entrepreneurship, creativity, education and the (fashion) industry, by focussing on relevant topics such as Marketing, Sales, Production, Pricing, Business strategy and more, by creating various selling and promotional opportunities, and by enabling young designers and creative minds to be part of a greater network. As of July 2017 FASHIONCLASH(local/based in Maastricht) is responsible for the organisation.

Team Credits

Janne Baetsen

  • Message
  • Cultural Branding & Social Design/Concept Development expert

Project Tags

  • brandmanagment
  • businessdevelopment
  • conceptdevelopment
  • marketing
  • communitymanagement
  • projectmanagement
  • communications
  • communitybuilding
  • branddevelopment
  • collaboration

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Janne Baetsen
Cultural Branding & Social Design/Concept Development expert