Company B - Branding

Company B is a 1940s jump jive band that dresses as American airmen. There are lots of groups playing 50s rock-and-roll, and plenty of big bands. Company B, however, occupies a space in between. And they’ve got a red hot horn section! Their high-octane shows are always rowdy, and although they play swing tunes, they have a rock-and-roll sensibility. More ‘rock band’ than ‘Glenn Miller’. A Company B show is a night of retro escapism, delivering fun, musicianship and audience engagement. The audience is not nostalgic for a time they remember, but rather, they enjoy the escapism of a romanticised, retrospective ideal. In line with this, the visual branding takes its cues from uniform badges of the era, mid-century Americana and vintage aviation graphics...