Projects
- Immediate Media Sports Print redesignsDuring my two and a half years at Immediate Media, I directed redesign projects on all five print brands within the Sports group. In each case taking time to understand the market and readership before setting the editorial and design goals of the project. Working both independently and with key team members each project ensured the title remained current, relevant and market leading.
- Immediate Media Sports Brands cycling kitStylish and modern kit for Immediate Media's road cycling brands. The designs stand out individually but also work as a set. Subtle, modern and desirable to readers but also delivering enough stand out to ensure the teams are recognisable out on the road, in features and at events.
- Future HeroesDistilling the DNA of Future Publishing to create a set of assets that could be used in corporate materials led to looking at the people behind the brands. Future's secret is the passion of their teams and this piece of work was based on the obvious link between these unsung heroes and their markets.
- Queen beer bottlesPersonal project - All of Queen’s 1970s albums re-imagined as beer bottles. I was interested in exploring how colours, fonts and icons delivered the essence of these well loved works. The designs are visual remixes rather than straight cover versions, in many cases picking out lesser known details to thrill true Queen aficionados.
- Prezola Style magazineI was hired by Vivid Content Agency to lay out the Autumn/Winter 2018 edition of Style Magazine for the wedding gift list company Prezola. The clean, modern design delivers upmarket brand values where everything is in exactly the right place and small details make a big difference.
- Homes & Antiques Magazine redesignThis project started with an exploration of the brand to identify it's values and remit. This resulted in a more accessible magazine aimed at broadening the readership by taking the fear out of the world of antiques. The new strapline (Interiors with Soul) sets the tone for a monthly mood board aimed at people with individual style.
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Projects credited in
- Dreamtime Coaching - BrandingRebecca is a transformational coach and trained, Inka-tradition medicine woman. She helps people to process and release stuck energy and find sweetness, light and joy, enabling them to move forward in their lives. Inspired and led by nature, she skillfully guides clients to heal themselves as they navigate a journey towards a more soul-centred life. During the project's discovery phase, we found inspiration in a traditional story from the Andes. The tale describes how the hummingbird is though
- The Compass Inn - BrandingThe Compass Inn offers many different services to a wide variety of customers. From business travellers to wedding groups. Locals that drink in the bar to people from a wider area who come to eat in the restaurant. The solution needed to be appropriate for all of them. The one thing that people who stop at The Compass Inn have in common is that they are all on a journey. They all come from and are going to different places. They travel for many reasons. They all have different needs. The consta
- Laura & The Jazz Capsule - BrandingLaura and the Jazz Capsule are a performing and recording duo. They play standards and original material inspired by 1940s jazz, with a modern twist. Delivering a smooth, cafe jazz ambience and a relaxed atmosphere. Scoring high on nostalgia, the group provide a vintage experience that is both feminine and light. Reliable and compact, Laura and the Jazz Capsule add a touch of glamour to any occasion. Delivering on their promise to provide the nostalgic soundtrack to new memories. More than j
- Company B - BrandingCompany B is a 1940s jump jive band that dresses as American airmen. There are lots of groups playing 50s rock-and-roll, and plenty of big bands. Company B, however, occupies a space in between. And they’ve got a red hot horn section! Their high-octane shows are always rowdy, and although they play swing tunes, they have a rock-and-roll sensibility. More ‘rock band’ than ‘Glenn Miller’. A Company B show is a night of retro escapism, delivering fun, musicianship and audience engagement. The au
- I'm with the Brand - WorkshopBranding for musicians and businesses within the music industry
- Small Victories - Podcast brandingSmall Victories is a podcast with an accompanying blog. Aimed at developing the skills of grassroots coaches by learning from the experiences of others. There are lots of podcasts that deal with elite performance or academic research but Small Victories focuses on amateur coaches and shares their personal stories. Celebrating triumphs and disasters with equal balance, and as much about people as theory. Supportive and celebratory, listeners are encouraged by tales of others having similar exp
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Work history
Branding specialistValhalla Branding
Bristol, United KingdomFull Time
Skills
- Creative Direction
- Art Direction
- Design
- Editoral Design
- Photographic Direction
- Rebranding
- Print Design
- Brand Strategy