Concept, Brand Identity & Web Design: Mila's

  • Lucie de Maid

Mila's Cocktail Lounge is a concept I designed for a hospitality passion project, namely a cocktail lounge in the heart of London. I designed a brief for a hospitality venue that felt elegant and stylish, but also incorporated a little sense of fun and playfulness. I included design elements that gave a slight nod to 70's design which included typography and shapes inspired by 70s interior designer, Vernon Panton and put a modern twist on these. I create the brand identity itself which included a wordmark logo and a brandmark. I also designed a website and promotional designs. Furthermore, I designed brand collateral to incorporate some beautiful, physical brand touchpoints such as a matchbox and coasters to bring a sense of old-school, classic cocktail bar elements into the brand.