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Concrete Jungle

  • Ellie Sheldon-Moore

Wildlife charity Sumatran Orangutan Society (SOS) wanted to raise awareness of the devastating impacts of forest destruction in Sumatra’s Leuser Ecosystem and promote their Rainforest Home Appeal. The campaign used the much-loved Jungle Book characters to encourage donations, aiming to buy an 890 acre plot of land called Cinta Raja and turn it from a lifeless palm oil plantation back into diverse and vibrant rainforest.

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    Sumatran Orangutan Society

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