Confused.com - Kings of Confusion

Problem: Insurance is the dullest thing on earth – there’s a natural customer disinterest and you have to battle for people’s time. Insight: We buy from people we like, and humor is the easiest and fastest way to get there. Solution: We wanted to keep up the humour and entertainment side to price comparison advertising, exaggerating confusion. We did this by using who we believe are the kings of confusion – Tim and Eric.