Connect Solar Power – Branding

Project Details: - Brand identity (logo, tone of voice, brand essence, strategy) - Artwork & graphic style - Printed collateral (business cards, letterheads, invoices, work documents) - Website and online advertising - Experiential collateral Brief: Developing the complete branding for a new solar power platform (Connect) aimed at connecting individuals in the US sustainability market. Connect's goal is to take the market over and provide a unique and outstanding service in the solar industry. Result: A bold and unique brand positioning destined to become the new quality standard in the market with a playful presence. A graphic language that puts the individual at its core and highlights the networking powered by Connect.