I am an independent art director specialised in branding and marketing strategies. Over the past 11 years I’ve been working with top-tier communication agencies and design studios in London, Melbourne, Geneva and Madrid across several industries (art and culture, tourism and leisure, lifestyle…).
My conceptual skills, my sense of priorities and organisation, as well as my interpersonal skills have allowed me to develop quality partnerships throughout my career. With a solid background in fine arts, I infuse my work with creativity and perspicacity to offer impactful and timeless design concepts.
Feel free to visit my website to consult my credentials and to get in touch with me for your projects: edouardcabrol.com
Projects
- Ballet Nacional de España (BNE) – WebsiteProject Details: - Marketing strategy - Site map - User interface (Desktop / mobile / tablet) - Customer journey Brief: Developing the brand new website of the Ballet Nacional de España by taking the creative and management lead for this project commissioned by the design studio Underbau in Madrid. Result: A new dynamic interface, with a clear, complete, systematic design system and navigation look and feel was developed and very well received by the BNE top management board.
- Connect Solar Power – BrandingProject Details: - Brand identity (logo, tone of voice, brand essence, strategy) - Artwork & graphic style - Printed collateral (business cards, letterheads, invoices, work documents) - Website and online advertising - Experiential collateral Brief: Developing the complete branding for a new solar power platform (Connect) aimed at connecting individuals in the US sustainability market. Connect's goal is to take the market over and provide a unique and outstanding service in the solar industry
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Work history
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Independent Art DirectorEC
Madrid, SpainFreelance
Working on brand strategies, marketing campaigns and website design for international clients, including Underbau studio, Connect, the 3Steps Academy, the Ballet Nacional de España, Magma Cultura, SGS and Britannia Financial Group amongst many others. My key responsibilities include art and creative direction, design, customer journey and user interface systems, project management, resource, time and budget management as well as pitches to clients.
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Design DirectorThe Travel Corporation
- Geneva, SwitzerlandFull Time
Working as design and creative director for Trafalgar and Costsaver brands from TTC headquarter, I was project leader on all print and brand items. My role included to be in charge of all the international brochures and worldwide campaigns’ art direction; supervising and working in close collaboration with the team, to managed customers‘ expectations and ensure brand awareness.
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Skills
- Brand Creative Strategy
- Brand Storytelling
- Brand Identity
- Art Direction
- Graphic Design
- Editorial Design
- Print Design
- Branding
- Digital Design
- Typography
Education
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Post-degree Design & researchHigher School of Art and Design
- Saint-Étienne, France
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Master Degree Graphic Design and Editorial ProjectsHigher School of Art
- 26000 Valence, France
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