Our team ran a pilot involving 25 journalists, 8 programmes and multiple channels (TV, radio, web and mobile, news and current affairs) covering just one news story for a day. We prototyped a simple editorial production tool that everyone used to input text, video, images, graphics and sound - whatever their preferred medium. We output the resulting content to a Storify-like channel.
The experience demonstrated to journalists and leadership the value of simple, fast editorial tools and a more collaborative workflow, defining the template for the BBC’s next generation CMS; it also encouraged a shift in the newsroom and current affairs programmes towards working collaboratively across shows and channels, and a desire to make news and break news first for digital output.
The success of this short programme rested on leadership participation, the direct involvement of journalists in the solution and a deep consideration of assets, capabilities, culture and audience. Rather than follow analysis with speculation, we built something real, something that people could use to test out new possibilities, and they found that there was nothing to fear and everything to gain from adopting new ways of working.