As a Design Lead, Tom works on all stages of the product development cycle. He has particular experience in the early stages of the proposition design process; involving leading design research, prototyping and customer validation, for companies such as Ascential (in the retailer/supplier space), Skype and Expedia. He has extensive experience prototyping new processes and workflows for a range of clients, such as the BBC politics news team, ITV and Oxford Nanopore Technologies, introducing organisations to new ways of working, influencing the way teams collaborate and redefining the content they produce. His role often includes coaching to expand client capabilities in customer insights, agile and lean processes and product design.
He’s been at Made by Many since 2012 working on a range of B2B and B2C projects. He believes passionately in the effectiveness of human centred design and enjoys knotty problems that involve solving real problems for end customers and the business.
Projects
- World Economic ForumAs a leading NGO committed to improving the state of the world, and with over a million visitors every month, the World Economic Forum needed a digital platform fit for its diverse global audience. We delivered a high-performance responsive website and a powerful bespoke CMS in the run-up to its signature event in Davos in 2016, with further significant additional services for Davos 2017. We redesigned and rebuilt the website to provide the Forum's worldwide readership with a great experience whether on mobile, desktop or tablet, and we also turbocharged the productivity of its digital media team with a new suite of publishing tools. 31% YOY increase in unique visitors 500M video views per annum 3 × bounce rate reduction This was a substantial and fascinating project for Made by Many: it was necessary to design around a strong, authoritative brand, and the work involved innovative thinking to solve a range of technology challenges from the previous version of the site, including building a new platform that will allow for future adaptivity, and integrating with a content store in salesforce.
- SkypeSkype in the Classroom: 6 weeks to launch, 2 years to become a global phenomenon In December 2010 we were asked to help communicate the innovative ways teachers around the world use Skype. We responded with a digital service idea: instead of a campaign to tell teachers how to use Skype, why not make Skype more useful for them every day? Ultimately we connected a million classrooms globally. 100k classrooms connected globally 230 countries taking part 3M children involved
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Work history
Design LeadMade by Many
London, United KingdomFull Time
M
M
Lead DesignerMint Digital
- London, United KingdomFull Time
Skills
- Strategy
- UX Design
- Research
- Product
- Digital Transformation
- UI Design