This work is being presented by FCINQ.
In October 2018, YouTube launches its new BtoB campaign.
While YouTube is now well-identified for branding campaigns, this campaign was created to prove their effectiveness on sales as well.
Thanks to numerous case studies that YouTube developed over the years, we have been able to create a campaign bringing together tangible results for several advertisers.
We brought back our 2016 concept by placing the camera from the device perspective: we prove that YouTube users are not passive viewers but active consumers. Therefore, they are "more than just viewers", that leverage the power, compared to other media.
This campaign has been rolled out in multiple online and offline formats, and experimented a new type of tactical deployment on YouTube : the "Video Ad Sequencing". Our final goal was to redirect the B2B users on the ThinkwithGoogle.fr platform, showcasing many case studies and various knowledge to help creating better campaigns.