CONSIDERED FASHION

  • Ffion McCormick-Edwards

Inspired by a personal upbringing of waterskiing on the Lakes of Wales, sparked a strong curiosity on the vas amount of wetsuits and life jackets stored at home. Motivated by the aesthetic and character of all the neglected garments influenced the strong, exciting design behind each product. As a conscious designer it’s important to reuse and recycle pre existing resources into innovative and contemporary pieces.Pioneering the reworking of vibrant, surplus fabric is a conscious work ethic behind the collection. Ensuring there is a life after the Lake.