Content Creation & Social Media Management: Bello Edu

Created in-house organic content (either shot by myself or with a photographer), developed and executed concepts for shoots, accumulated user generated content (UGC) and created posts using platforms such as Canva. With all these different avenues for content, I devised social media posting schedules and strategies that appealed to our audience. Creatively, I was able to design and plan the layout of the page for cohesion and fluidity. Part of my responsibility as content creator and social media manager was to design captions for every post and ensure that captions mirrored the brand's tone of voice (TOV).