About me
[U.S Citizen] Dynamic and results-oriented creative with a proven track record in driving growth and success within the fashion industry. Adept at leading cross-functional teams, implementing strategic initiatives, and managing key aspects of operations. Recognized for exceptional insight into marketing trends, creative ideation, and the ability to curate collections that resonate with target audiences across the EMEA market. Seeking a challenging role in fashion with a wealth of experience in sales, visual merchandising, fashion social media management, fashion content creation and digital marketing.
Projects
- Jermaine Bleu SS22 Campaign: JOYAssisted in styling and creatively directing campaign shoot which celebrated the joys and freedoms we should freely experience as living beings. With all the chaos and limitations societies place on our individual stories, this collection set to inspire our people to live in the moment, celebrate life and embrace our uniqueness tightly.
- Jermaine Bleu FW23 LookBook: WILD HEARTSIn a society where we are often judged by our outlook and appearance without knowing what the heart holds, we tend to lose parts of ourselves trying to fit in. This collection echoes the carefree spirit within us that we all try to supress or shame because of societal norms and traditions. Breaking these conventional norms and challenging the status quo, "Wild Hearts" is inspired by the male peacock - a flamboyant and graceful bird that defies society's rule book, boasting and flaunting its bo
- Bello Edu Classics Campaign"What does freedom mean to you?" In a world where freedom is almost a luxury, we shed some light on what it truly means to be free. Campaign goals: to highlight staple classic pieces of the brand while highlighting a couple of powerful women in our community who continuously inspire us with their personal journeys; from artists, to producers to entrepreneurs. Developed the concept for the shoot, identified and styled muses. Our creative team pitched the concept to a videographer and photogra
- Content Creation & Social Media Management: Odara[Video portfolio below] As Creative Director for Odara, a fashion jewelry brand, I developed the brand's tone of voice (TOV), visual style and content strategy from inception up. I spearheaded in-house content creation, conceptualized shoots and campaigns for social media, retail and e-commerce with the help of our in-house creative team. One of my primary duties as Creative Director was to design the layout for social media and maintain the vision of the brand through storytelling which I
- Content Creation & Social Media Management: Bello EduCreated in-house organic content (either shot by myself or with a photographer), developed and executed concepts for shoots, accumulated user generated content (UGC) and created posts using platforms such as Canva. With all these different avenues for content, I devised social media posting schedules and strategies that appealed to our audience. Creatively, I was able to design and plan the layout of the page for cohesion and fluidity. Part of my responsibility as content creator and social me
- Bello Edu Party Edit 2021Collection and campaign inspired by living each day to the fullest and looking your best at it; wearing your best pieces everyday and making statements you want. In the words of the designer, "our woman is encouraged to wear her dresses saved for special occassion everyday to celebrate life's daily motions. Consulted and collaborated with designer to edit and launch the collection which was made up of silk taffetas and brocade to exude opulence while silhouettes are simplified with flared cuts
+ View all
Work history
B
B
Operations Manager/Chief Of StaffBello Edu
- Accra, GhanaFull Time
Made critical strategic decisions by examining market trends, studying client demands, and internal resources, resulting in the growth of the company by an average of 30% MoM over my 3 year tenure.
Developed and maintained detailed standard operating procedures (SOPs) to uphold the brand's reputation for excellence ultimately decreasing production mishaps and costs and recording client retention at 93%.
Led the curation of colour palettes and styles for the summer 2022 edit, leading to a ~450% MoM increase in sales exceeding monthly targets.
Consulted with designer to curate fashion presentations and subsequently introduced an annual promotional discount into party season resulting in a growth in foot traffic and new customer sales.
Conceptualized and executed seasonal video/photo shoot campaigns that aligned with the brands vision and resonated with our client demographic resulting in a boost in engagement and brand visibility on Instagram, TilTok and Facebook. Coordinated directly with photo/videographers pre, during and post shooting to ensure visuals created align with campaign goals and brands aesthetic.
Established long term relationships with identified VIP clients and periodically engaged them with personalized lookbooks while simultaneously revamping staple pieces in new colorways for the wider client base, leading to a 121% increase in MoM sales.
Headed retail space, implementing visual merchandising strategies, inventory management, and periodic team training to ensure exceptional customer service and maintaining the highest quality standards. Mentored team in recording of all retail sales and company expenses using QuickBooks and ZohoBooks.
B
B
Creative ConsultantBello Edu
- Accra, GhanaFreelance
- Collaborated directly with designer to launch the brand's VOLUME II collection presentation from design consultations to directing the presentation top to bottom.
- Developed and executed concepts with other creatives to enhance the presentation experience. This included scouting for an artist to design artwork for the collection as well as introducing the concepts to local candle maker to create a scent inspired by the collection.
- Identified and invited VIP clients, liaised with fashion influencers to cover the show and coordinated directly with photographers and videographers to ensure a clear understanding of visuals to capture.
- Designed and implemented roll out strategies via social media pre, during and post presentation and utilized Hootsuite for execution which boosted Instagram followers and engagement and amplified enquiries from old and new clients.
- Teamed up with creative agency as a stylist to execute campaign concepts for collection which included spearheading brainstorming session, scouting for models, photographers, makeup artists and locations.
- Conceptualized and established visual merchandizing strategies pre and post presentation mainly printing designed artwork as wallpaper for retail space resulting in an expansion in brand visibility as it was easily identifiable.
@belloedu on Instagram and www.belloeduwoman.com
+ Show more
Skills
- Retail Management
- Social Media Management
- Visual Merchandising
- Photoshoot Styling
- Ecommerce Design
- Operations Management
- Styling Shoots
- Content Creation
Education
L
L
Bachelor’s Degree in Business Development, International Markets and ManagementLa Roche University
- United States
Majored in International Business Management and minored in Spanish