Content Creation & Social Media Management: Odara

[Video portfolio below] As Creative Director for Odara, a fashion jewelry brand, I developed the brand's tone of voice (TOV), visual style and content strategy from inception up. I spearheaded in-house content creation, conceptualized shoots and campaigns for social media, retail and e-commerce with the help of our in-house creative team. One of my primary duties as Creative Director was to design the layout for social media and maintain the vision of the brand through storytelling which I executed over the years by infusing rich Ghanaian culture into postings as well as working with local talents (models, influencers and local business owners) making the brand appealing to local and international markets. Content seen on the brand page is a mix of original in-house created content (videos and pictures), user generated content (UGC) and filler content that we found to be relatable to our audience (gifs, reactions, quotes, etc). Skills used: photoshoot styling, content creation, photo/video editing, team leadership, styling, brand development, creative ideation, brand management.