Content Writing // Herschel Supply

  • Olivia Squire

The luggage and accessories brand Herschel Supply wanted to place a double-page advertorial in the autumn 2019 issue of SUITCASE Magazine. I interviewed their marketing team to research their current campaigns and came up with the idea of writing mini-guides to different parts of LA that reflected different accessories from their latest range, which had been shot in the city. This also sat naturally within the "Cities" theme of the issue. In addition I wrote the copy for our regular "The Wheel Thing" segment highlighting an innovative piece of luggage, which on this occasion was also devoted to Herschel Supply.