Contiki Cares: This new Berlin walking tour is shown through the eyes of refugees
Multi- channel, multi-format content activation designed to highlight a new product stream and emotively tell the story of Contiki’s new refugee walking tour available on Berlin trips. Designed to tap into culturally relevant moments and resonate an engage GenZ consumers.
This tour, led by a Syrian refugee, showcases places of historical significance in the fascinating city of Berlin, drawing parallels between Europe in the 20th century, and what has happened to Syria in the 21st, using Berlin’s turbulent past to question the attitudes that Syrian refugees face in today’s world.
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Contiki Marketing Lab
- Marketing & PR