Lottie Norman

Lottie Norman

Director, Content MarketingLondon, United Kingdom
+ Info

112

Connections
Savita Plaha
guillermo cairo
Kiki Ikhisemojie
Lottie Norman

Lottie Norman

Director, Content MarketingLondon, United Kingdom
About me
Creative thinking, data-driven consumer marketing leader with international experience across EMEA, NA and APAC. Experienced in guiding brands, agencies and government to create content-centric creative, campaigns, strategies and platforms that grab attention, push innovation and inspire action.
Projects
  • Brand Strategy: Contiki Travel Together
    Brand Strategy: Contiki Travel TogetherThe magic of Contiki is the connections you make while on the road when travelling with other young, like minded travellers. ​The experiences they have are amazing but it's the people they share them with that create memories that last a lifetime.
  • Contiki is Going Carbon Neutral
    Contiki is Going Carbon NeutralContiki has committed to being carbon neutral by January 1, 2022, this will include investing in carbon credits from offset provider South Pole. This means that all Contiki trips from 2022 will be carbon neutral trips. And travellers won’t need to reach into their own pockets to fund the carbon credits: the cost to offset every trip is being covered by Contiki. Contiki now have a five point Climate Action Plan to guide us, as part of our sustainability strategy, How We Tread Right. Our plan is
  • Contiki's 'Bridgerton'-Inspired Mini Break
    Contiki's 'Bridgerton'-Inspired Mini BreakContiki asked its community of young travelers to help crowdsource a Bridgerton-inspired itinerary. Travelers transfixed by the trials and tribulations of the Bridgerton and Featherington families were asked to assist the tour operator by naming their ideal travel companion on an itinerary that revolves around a Regency-era London mini-break. The concept was so popular with more than 7,000 votes, 300% uptake in social conversations and over 1 million global media impressions that the trip bec
  • London Unlocked
    London UnlockedWhat makes London one of the world’s most inspiring capital cities? Is it the classic architecture? The distinctive boroughs? The excellent bar scene? All of the above and more: London is a city filled with inspiring people. In music, art, food and fashion, there are countless creative personalities that make the city hum. If you’re planning a trip, there’s no better way to explore London than by following in the footsteps of the city’s game changers: step into the eateries, bars and cultural
  • Contiki Detour: Mini Adventures launch
    Contiki Detour: Mini Adventures launchMulti-channel launch of new mini adventures product launch. Product born out of research and insight highlighting the growth of skills based and immersive travel experiences. Product positioning: Take a sharp left-turn off the tourist trail and onto these immersive getaways with incredible local hosts. This isn't just another holiday: this is travel that connects you, teaches you and changes you. Get off the tourist trail and learn new skills, discovering spectacular destinations through a loc
  • Contiki Cares: This new Berlin walking tour is shown through the eyes of refugees
    Contiki Cares: This new Berlin walking tour is shown through the eyes of refugeesMulti- channel, multi-format content activation designed to highlight a new product stream and emotively tell the story of Contiki’s new refugee walking tour available on Berlin trips. Designed to tap into culturally relevant moments and resonate an engage GenZ consumers.
+ View all
Projects credited in
  • Bringing the world to you
    Bringing the world to youWhat does a community of travelers do in a world without travel? We dream, we dance, we create, we cook. Because travel has always been about more than places, and even in isolation we’ve never felt more connected to every single one of you.
  • Contiki  - Europe 2020/2021 Brand Campaign
    Contiki - Europe 2020/2021 Brand CampaignStills & Video Production for Contiki Europe 2020 Brand Campaign Producer for film and photography shoot in Berlin as part of the the Contiki Europe 2020/2021 Brand Campaign. Focusing on a group of five friends, we captured 'Contiki' experiences including food, art and other cultural tours and travel highlights. I managed all daily itineraries, shoot locations, legal docs incl. talent and third party photo release forms. Acting as the brand lead and representative I also provided art directio
  • King Arthur Legend of the Sword VisitBritain
    King Arthur Legend of the Sword VisitBritain
Work history
    Contiki Marketing Lab logo
    Contiki Marketing Lab logo
    Global Director, Content MarketingContiki Marketing Lab
    London, United KingdomFull Time
    Contiki Marketing Lab logo
    Contiki Marketing Lab logo
    Global Head of Content, Brand & EngagementContiki Marketing Lab
     - London, United KingdomFull Time
+ Show more
Skills
  • Brand Building
  • Brand Strategy
  • Creative Strategy
  • Content Marketing
  • Digital Media
  • Video Marketing
  • PR Strategy
  • New Technologies
  • Digital Innovation
  • Social Media
  • Experential
  • Brand Partnerships
  • Team Leadership
  • Advertising
  • Influencer Marketing
  • Influencer Engagement
  • Content Distribution
  • Stakeholder Management
Education
    U
    U
    Bachelor of Arts (BA) University of Lincoln
     - Lincoln, United Kingdom
Awards
    The Webby Awards logo
    The Webby Awards logo
    Best Branded Voice Experience categoryThe Webby Awards
    Contiki Pack My Bags Alexa Voice Skill
    I
    I
    Best Voice skill (Contiki Pack My Bags)IAC Internet Advertising Competition
+ Show more