About me
Creative thinking, results-driven marketing leader & content strategist. International experience having worked in and across North America, Europe, Singapore, Australia & New Zealand.
15+ years spent guiding brands, agencies, start ups and government to create insight led creative content, marketing strategies, digital platforms & brand experiences, designed for building community, pushing innovation and inspiring action.
Specialities: Brand Strategy, Content Strategy, Digital Marketing, Social Media, Publishing, Content Monetisation, Creative storytelling, Multimedia Production, PR strategy, Integrated Advertising, Comms Planning, SEO/SEM.
Passionate about cultural trend spotting, content ecosystems & our evolving media diets
Projects
- Contiki MovementTravel and music have always been the best of friends. From road trips that just wouldn’t be the same without the playlists, to evenings that just wouldn’t be the same without the dance floor. So we’re building something. A call to co-ordinated arms, if you will. A movement. And to launch it all, we’re following some top dancers as they take Contiki’s London Explorer trip and tell the story of social travel. Think of it as a London travel guide (but a LOT more fun). It won’t just make you want
- Contiki is Going Carbon NeutralContiki has committed to being carbon neutral by January 1, 2022, this will include investing in carbon credits from offset provider South Pole. This means that all Contiki trips from 2022 will be carbon neutral trips. And travellers won’t need to reach into their own pockets to fund the carbon credits: the cost to offset every trip is being covered by Contiki. Contiki now have a five point Climate Action Plan to guide us, as part of our sustainability strategy, How We Tread Right. Our plan is
- Contiki's 'Bridgerton'-Inspired Mini BreakContiki asked its community of young travelers to help crowdsource a Bridgerton-inspired itinerary. Travelers transfixed by the trials and tribulations of the Bridgerton and Featherington families were asked to assist the tour operator by naming their ideal travel companion on an itinerary that revolves around a Regency-era London mini-break. The concept was so popular with more than 7,000 votes, 300% uptake in social conversations and over 1 million global media impressions that the trip bec
- London UnlockedWhat makes London one of the world’s most inspiring capital cities? Is it the classic architecture? The distinctive boroughs? The excellent bar scene? All of the above and more: London is a city filled with inspiring people. In music, art, food and fashion, there are countless creative personalities that make the city hum. If you’re planning a trip, there’s no better way to explore London than by following in the footsteps of the city’s game changers: step into the eateries, bars and cultural
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Projects credited in
Work history
StrategistGeometry Global
- Sydney, AustraliaFreelance
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Head of Content, Amplification & PerformanceBrand New Media
- Sydney, AustraliaFull Time
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Skills
- Brand Building
- Brand Strategy
- Creative Strategy
- Content Marketing
- Digital Media
- Video Marketing
- PR Strategy
- New Technologies
- Digital Innovation
- Social Media
- Experential
- Brand Partnerships
- Team Leadership
- Advertising
- Influencer Marketing
- Influencer Engagement
- Content Distribution
- Stakeholder Management
Education
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Bachelor of Arts (BA) University of Lincoln
- Lincoln, United Kingdom
Awards
Best Branded Voice Experience categoryThe Webby Awards
Contiki Pack My Bags Alexa Voice SkillI
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Best Voice skill (Contiki Pack My Bags)IAC Internet Advertising Competition
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