Lottie Norman

Lottie Norman

Chief Marketing OfficerLondon, United Kingdom
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Denhum Holidays
Lottie Norman

Lottie Norman

Chief Marketing OfficerLondon, United Kingdom
About me
Creative thinking, results-driven marketing leader & content strategist. International experience having worked in and across North America, Europe, Singapore, Australia & New Zealand. 15+ years spent guiding brands, agencies, start ups and government to create insight led creative content, marketing strategies, digital platforms & brand experiences, designed for building community, pushing innovation and inspiring action. Specialities: Brand Strategy, Content Strategy, Digital Marketing, Social Media, Publishing, Content Monetisation, Creative storytelling, Multimedia Production, PR strategy, Integrated Advertising, Comms Planning, SEO/SEM. Passionate about cultural trend spotting, content ecosystems & our evolving media diets
Projects
  • Unlock your best self with Trafalgar
    Unlock your best self with TrafalgarImagine a journey where you not only explore the world but also discover the extraordinary with yourself. ​ ​With Trafalgar, you aren't just traveling - you're forging lifelong friendships, uncovering hidden talents and finding a home away from home.
  • Contiki Movement
    Contiki MovementTravel and music have always been the best of friends. From road trips that just wouldn’t be the same without the playlists, to evenings that just wouldn’t be the same without the dance floor. So we’re building something. A call to co-ordinated arms, if you will. A movement. And to launch it all, we’re following some top dancers as they take Contiki’s London Explorer trip and tell the story of social travel. Think of it as a London travel guide (but a LOT more fun). It won’t just make you want
  • Brand Strategy: Contiki Travel Together
    Brand Strategy: Contiki Travel TogetherThe magic of Contiki is the connections you make while on the road when travelling with other young, like minded travellers. ​The experiences they have are amazing but it's the people they share them with that create memories that last a lifetime.
  • Contiki is Going Carbon Neutral
    Contiki is Going Carbon NeutralContiki has committed to being carbon neutral by January 1, 2022, this will include investing in carbon credits from offset provider South Pole. This means that all Contiki trips from 2022 will be carbon neutral trips. And travellers won’t need to reach into their own pockets to fund the carbon credits: the cost to offset every trip is being covered by Contiki. Contiki now have a five point Climate Action Plan to guide us, as part of our sustainability strategy, How We Tread Right. Our plan is
  • Contiki's 'Bridgerton'-Inspired Mini Break
    Contiki's 'Bridgerton'-Inspired Mini BreakContiki asked its community of young travelers to help crowdsource a Bridgerton-inspired itinerary. Travelers transfixed by the trials and tribulations of the Bridgerton and Featherington families were asked to assist the tour operator by naming their ideal travel companion on an itinerary that revolves around a Regency-era London mini-break. The concept was so popular with more than 7,000 votes, 300% uptake in social conversations and over 1 million global media impressions that the trip bec
  • London Unlocked
    London UnlockedWhat makes London one of the world’s most inspiring capital cities? Is it the classic architecture? The distinctive boroughs? The excellent bar scene? All of the above and more: London is a city filled with inspiring people. In music, art, food and fashion, there are countless creative personalities that make the city hum. If you’re planning a trip, there’s no better way to explore London than by following in the footsteps of the city’s game changers: step into the eateries, bars and cultural
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Projects credited in
  • Bringing the world to you
    Bringing the world to youWhat does a community of travelers do in a world without travel? We dream, we dance, we create, we cook. Because travel has always been about more than places, and even in isolation we’ve never felt more connected to every single one of you.
  • King Arthur Legend of the Sword VisitBritain
    King Arthur Legend of the Sword VisitBritain
Work history
    Geometry Global logo
    Geometry Global logo
    StrategistGeometry Global
     - Sydney, AustraliaFreelance
    B
    B
    Head of Content, Amplification & PerformanceBrand New Media
     - Sydney, AustraliaFull Time
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Skills
  • Brand Building
  • Brand Strategy
  • Creative Strategy
  • Content Marketing
  • Digital Media
  • Video Marketing
  • PR Strategy
  • New Technologies
  • Digital Innovation
  • Social Media
  • Experential
  • Brand Partnerships
  • Team Leadership
  • Advertising
  • Influencer Marketing
  • Influencer Engagement
  • Content Distribution
  • Stakeholder Management
Education
    U
    U
    Bachelor of Arts (BA) University of Lincoln
     - Lincoln, United Kingdom
Awards
    The Webby Awards logo
    The Webby Awards logo
    Best Branded Voice Experience categoryThe Webby Awards
    Contiki Pack My Bags Alexa Voice Skill
    I
    I
    Best Voice skill (Contiki Pack My Bags)IAC Internet Advertising Competition
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