CONTINUUM ATTRACTIONS - The Emmerdale Studio Experience: Ad Campaign

Leading the AKA North concept team we were commissioned by Continuum Attractions to develop the creative and media campaign to launch their new attraction The Emmerdale Studio Experience based in Leeds. Working with this iconic household name my approach was to develop a concept that featured the brand at the heart of the creative to engage directly with the audience. This was achieved by simply placing the logo under the spot lights on an empty sound stage and inviting the audience to ‘Step into the drama’. A media campaign strategy based around the new creative was produced to reach consumers across a number of key touchpoints from impactful out-of-home formats to digital and local and national press advertising.